# Strategic Allocation of Business Development and Marketing Budget for In-Flight Wi-Fi Sponsorship onboard Major Airlines

**URL:** <https://forum.telcoin.org/t/strategic-allocation-of-business-development-and-marketing-budget-for-in-flight-wi-fi-sponsorship-onboard-major-airlines/823>\
**Category:** TELIP\
**Created:** [December 3, 2025, 5:41pm UTC](https://forum.telcoin.org/t/strategic-allocation-of-business-development-and-marketing-budget-for-in-flight-wi-fi-sponsorship-onboard-major-airlines/823 "2025-12-03T17:41:31Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![KarlKroh](https://avatars.discourse-cdn.com/v4/letter/k/a8b319/32.png) [@KarlKroh](https://forum.telcoin.org/u/KarlKroh)\
**Post date:** [December 3, 2025, 5:41pm UTC](https://forum.telcoin.org/t/strategic-allocation-of-business-development-and-marketing-budget-for-in-flight-wi-fi-sponsorship-onboard-major-airlines/823/1 "2025-12-03T17:41:31Z")

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[This proposal](https://drive.google.com/drive/folders/1V1eauuQ-hPbqpVys1mMxkKILU4R3e5UA?usp=drive_link) (Google Drive Link) seeks council approval for the **targeted deployment of these funds toward verified, measurable campaigns** starting with a **high-impact Airline In-Flight Wi-Fi Advertising Program**.

## **Proposal Overview**

This proposal recommends deploying a portion of the marketing budget toward an **advertising campaign** through Ink Global, the in-flight WiFi media partner for **American Airlines, JetBlue, Porter, AeroMexico, Azul, and others**.

### **Campaign Details: Telcoin x Ink Global In-Flight WiFi Sponsorship**

- **Guaranteed Engagement**  
Passengers onboard the council’s choice of our partnered Airlines’ flights **voluntarily select Telcoin** to access free WiFi, watch a **non-skippable video** , and are **automatically redirected to a landing page** of the Council’s choosing.

- **User Acquisition Conversion Opportunity**  
**All traffic can be redirected directly to the Telcoin Wallet App download page** , driving installs and onboarding new users nationally and/or globally.

- **Performance-Based Pricing**  
Telcoin **only pays per completed session** , ensuring cost-effectiveness and verifiable reach.

- **Targeted Global Reach**  
Campaigns can be **geo-targeted** or **run nationwide/internationally** , covering key markets.

- **Audience Profile**

- **Investment Options**

- **Additional Incentives**  
The vendor has **offered rate reductions** if Telcoin proceeds with a **nationwide campaign** , which will **include a Brand Lift Study** measuring brand awareness, consideration, and intent.

## **Recommendation**

1. Approve **up to $597,000** for the in-flight WiFi campaign, targeting **maximum session volume**

2. Authorize **negotiations for enhanced national campaign pricing** and **Brand Lift Study inclusion**.

3. Require **detailed reporting** on engagement, click-through, and impressions.

4. Review campaign outcomes with the council to evaluate **ROI and future scaling opportunities**.

5. Open a **community submission process** for additional campaign ideas meeting verifiability and high-impact standards.

## **Next Steps**

1. **Council Discussion and Approval** of this allocation and campaign structure.

2. **Vendor engagement** to finalize terms and execute the campaign.

3. **Performance reporting** review upon campaign completion.

4. **Broader marketing strategy evaluation** based on results.

## **Closing Statement**

This proposal ensures Telcoin’s go-to-market efforts for its upcoming products are **backed by verifiable, awareness campaigns** that convert exposure into **real user adoption**. Leveraging high-impact channels like in-flight WiFi, combined with **targeted user acquisition** and **brand measurement tools** , positions Telcoin to maximize the effectiveness of its launch and set the foundation for long-term network growth.

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**Author:** ![bluelights](https://yyz2.discourse-cdn.com/flex032/user_avatar/forum.telcoin.org/bluelights/32/198_2.png) [@bluelights](https://forum.telcoin.org/u/bluelights)\
**Post date:** [December 8, 2025, 7:45pm UTC](https://forum.telcoin.org/t/strategic-allocation-of-business-development-and-marketing-budget-for-in-flight-wi-fi-sponsorship-onboard-major-airlines/823/2 "2025-12-08T19:45:25Z")

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Thank you for putting forward this proposal and for the work that went into outlining the opportunity.

After reviewing it carefully, the council doesn’t feel that this type of campaign is the right fit for the direction the Telcoin Association is heading at this time. Our current focus is on initiatives more closely aligned with our product rollout, ecosystem strategy, and targeted community-driven growth.

We appreciate the effort and thought behind the submission, and encourage future proposals that align with the network’s evolving priorities.