# Strategic Allocation of Business Development and Marketing Budget for In-Flight Wi-Fi Sponsorship

**URL:** <https://forum.telcoin.org/t/strategic-allocation-of-business-development-and-marketing-budget-for-in-flight-wi-fi-sponsorship/607>\
**Category:** TELIP\
**Created:** [May 16, 2025, 2:20pm UTC](https://forum.telcoin.org/t/strategic-allocation-of-business-development-and-marketing-budget-for-in-flight-wi-fi-sponsorship/607 "2025-05-16T14:20:04Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![KarlKroh](https://avatars.discourse-cdn.com/v4/letter/k/a8b319/32.png) [@KarlKroh](https://forum.telcoin.org/u/KarlKroh)\
**Post date:** [May 16, 2025, 2:20pm UTC](https://forum.telcoin.org/t/strategic-allocation-of-business-development-and-marketing-budget-for-in-flight-wi-fi-sponsorship/607/1 "2025-05-16T14:20:04Z")

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[This proposal](https://drive.google.com/drive/folders/1V1eauuQ-hPbqpVys1mMxkKILU4R3e5UA?usp=drive_link) (Google Drive Link) seeks council approval for the **targeted deployment of these funds toward verified, measurable campaigns** starting with a **high-impact Airline In-Flight Wi-Fi Advertising Program**.

## **Proposal Overview**

This proposal recommends deploying a portion of the marketing budget toward an **advertising campaign** through Ink Global, the in-flight WiFi media partner for **American Airlines, JetBlue, Porter, AeroMexico, Azul, and others**.

### **Campaign Details: Telcoin x Ink Global In-Flight WiFi Sponsorship**

- **Guaranteed Engagement**  
Passengers onboard the council’s choice of our partnered Airlines’ flights **voluntarily select Telcoin** to access free WiFi, watch a **non-skippable video** , and are **automatically redirected to a landing page** of the Council’s choosing.

- **User Acquisition Conversion Opportunity**  
**All traffic can be redirected directly to the Telcoin Wallet App download page** , driving installs and onboarding new users nationally and/or globally.

- **Performance-Based Pricing**  
Telcoin **only pays per completed session** , ensuring cost-effectiveness and verifiable reach.

- **Targeted Global Reach**  
Campaigns can be **geo-targeted** or **run nationwide/internationally** , covering key markets.

- **Audience Profile**

- **Investment Options**

- **Additional Incentives**  
The vendor has **offered rate reductions** if Telcoin proceeds with a **nationwide campaign** , which will **include a Brand Lift Study** measuring brand awareness, consideration, and intent.

## **Recommendation**

1. Approve **up to $597,000** for the in-flight WiFi campaign, targeting **maximum session volume**
2. Authorize **negotiations for enhanced national campaign pricing** and **Brand Lift Study inclusion**.
3. Require **detailed reporting** on engagement, click-through, and impressions.
4. Review campaign outcomes with the council to evaluate **ROI and future scaling opportunities**.
5. Open a **community submission process** for additional campaign ideas meeting verifiability and high-impact standards.

## **Next Steps**

1. **Council Discussion and Approval** of this allocation and campaign structure.
2. **Vendor engagement** to finalize terms and execute the campaign.
3. **Performance reporting** review upon campaign completion.
4. **Broader marketing strategy evaluation** based on results.

## **Closing Statement**

This proposal ensures Telcoin’s go-to-market efforts for its upcoming products are **backed by verifiable, awareness campaigns** that convert exposure into **real user adoption**. Leveraging high-impact channels like in-flight WiFi, combined with **targeted user acquisition** and **brand measurement tools** , positions Telcoin to maximize the effectiveness of its launch and set the foundation for long-term network growth.

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**Author:** ![richieramone](https://yyz2.discourse-cdn.com/flex032/user_avatar/forum.telcoin.org/richieramone/32/179_2.png) [@richieramone](https://forum.telcoin.org/u/richieramone)\
**Post date:** [May 22, 2025, 8:07pm UTC](https://forum.telcoin.org/t/strategic-allocation-of-business-development-and-marketing-budget-for-in-flight-wi-fi-sponsorship/607/2 "2025-05-22T20:07:59Z")

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I feel its a good time for some advertising. How do these rates compare to advertising on a flight booking website.  
Do the additional incentive correlate to an post engagement survey, if so would need to know exact questions etc before making any decision.  
I also feel that a strong emphasis should be given to the telcoin platform as a way to invest in btc on the USA only regulated and owned bank is a must. Ty