Author: Ryan Neuner – Marketing Associate at Telcoin; Treasury Council, Telcoin Association
Date: February 2026
Abstract
This proposal seeks approval for Telcoin Association to leverage Telcoin’s internal marketing team to augment the Association’s current communications and marketing efforts.
Under the terms of the Shared Services Agreement and the TELIP “Banking the Internet of Money,” Telcoin employees are able to render services for the Association with proper documentation and accounting. The Association would therefore need to allocate and approve an appropriate budget.
Once a budget is confirmed, the goal of this proposal is to provide additional execution capacity, visual asset production, and on-site content support during conferences and events such as next month’s Mobile World Congress in Barcelona.
Motivation
As the Association prepares for Telcoin Network mainnet launch and joint marketing efforts alongside MNO validators, being able to generate high-quality content and communications on a time-sensitive basis will be crucial for ecosystem growth.
While the Association currently works with external partners to support marketing and communications, additional capacity from Telcoin can help ensure consistency, responsiveness, and adherence to relevant compliance guidelines during critical periods.
Leveraging Telcoin’s internal marketing team under the Shared Services Agreement provides a practical, low-risk way to supplement existing efforts without introducing new contractual complexity.
Specification
Under this proposal, Telcoin’s internal marketing team may provide the following support to Telcoin Association:
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Visual asset production: graphics, charts, and explanatory visuals for Association announcements, governance updates, and educational posts.
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Informational content: non-promotional written content explaining Association initiatives, governance processes, and network concepts.
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On-site content support at events: planning and production of Association-specific content at events such as MWC where Telcoin staff are already present.
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Editorial support: assistance with formatting and presentation of Association communications in line with approved guidelines.
All content would:
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Follow Telcoin Association’s external communications guidelines.
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Be reviewed and approved by relevant TAO team members and Association council members prior to publication.
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Avoid promotion of Telcoin’s banking products and services unless appropriate and explicitly approved by Telcoin.
Rationale
This approach offers several advantages:
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Speed and flexibility: immediate access to skilled resources without procurement or knowledge transfer delays.
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Compliance alignment: content produced by teams already familiar with Telcoin and Association regulatory constraints.
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Reversibility: the arrangement can be scaled up, scaled down, or discontinued without contractual friction.
By augmenting existing communications efforts, the Association can strengthen execution while preserving optionality and governance integrity.
Impact
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Increased quality of posts: clearer, more consistent Association communications made by seasoned professionals with a history of producing Telcoin content.
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Increased quantity of posts: operational bandwidth to increase visual asset production beyond the current drumbeat of Association posts.
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Improved communication: increased timezone availability and responsiveness due to the Telcoin marketing team split between Japan and the US.
Implementation
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Discussing, confirming, and approving a budget for the services to be provided.
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Establishing primary lines of communication between the Telcoin marketing team, TAO members, and relevant Association council members.
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Collaborating with Association council members to confirm areas of priority, new initiative ideas, and other projects to be worked on.
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Setting up convenient project management tracking (e.g., on Atlassian products such as Jira or Trello).
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Periodic reviews of workflows and processes by both Telcoin and Telcoin Association to ensure maximum efficiency and effectiveness.
Conclusion
This proposal provides a pragmatic, low-risk way for Telcoin Association to enhance its communications capacity during a period of increased activity and visibility.
By leveraging the existing Shared Services Agreement, the Association can augment its marketing and communications efforts without undertaking a lengthy onboarding process with another external partner.
I look forward to further discussion with fellow council members regarding allocation of an appropriate budget for this initiative.