TELIP: $TEL Trading Competition via Cede Hub (Managed by STORM Partners' Growth Team)

[STORM_Partners]

Abstract

This TELIP requests approval and funding to run a 4-week TEL trading competition on a centralized exchange (CEX) using Cede Hub (a STORM Partners trading-competition partner). Cede Hub rewards users on-chain for off-chain actions (CEX trading) and has delivered 160+ campaigns with $600M+ in organic CEX volume.

Campaign proposal: Bybit, 4 weeks, $5,000 prize pool per week (fully distributed to traders/community) and Cede Hub fee of 0.5% of volume generated, capped at $5,000/week.

Budget requested: $40,000 (USDT or equivalent stablecoin): $20,000 prize pool + up to $20,000 in capped fees. Funds to be disbursed from the Treasury Council Safe with execution by the TAO.

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Specification

Objectives

• Increase TEL’s CEX trading activity

• Attract new holders and re-engage existing traders by aligning incentives with real trading behavior.

• Strengthen investor optics and negotiations with exchanges

• Amplify upcoming announcements with coordinated, measurable impact.

Partner & Approach

• Partner: Cede Hub (via STORM Partners). Proven track record with 160+ campaigns / $600M+ organic CEX volume.

• Mechanics: Cede Hub runs trading competitions on app.cedehub.io. Users trade TEL on the designated CEX spot pair; rewards are paid on-chain based on verified off-chain trading activity.

Proposed Campaign (selected by STORM)

• CEX: Bybit

• Duration: 4 weeks

• Prize Pool: $5,000/week, fully distributed to traders and TEL community participants via Cede Hub (total $20,000).

• Expected Weekly Organic Volume: $1,000,000–$2,000,000*

• Cede Hub Fee: 0.5% of generated volume, billable volume is capped at $1,000,000/week → $5,000/week max (total $20,000).

• Total Budget: $40,000 (USDT or equivalent stables

* Volume generated with the campaign depends on the liquidity, as only takers orders are allowed during the competition. It means that with tight spread (lower than 0.3%) and enough liquidity close to the spot price (at least $1,000 to $1,500 in the top-of-book liquidity on both sides, which typically reflects a -0.2% to -0.4% depth) the project can expect to be on the higher end of the estimated volume margin.

Cede Hub always aligns liquidity aspects with the project’s market maker directly, to ensure optimal setup for the campaign

Reward Design (Cede Hub standard, tuned for TEL)

The rewards are distributed to all traders participating in the campaign, based on their volume generated.

Higher volume generated means more rewards to the trader.

Volume that a single trader can generate during the campaign is capped, to prevent a few select traders generating all the volume and getting all rewards. This way Cede Hub ensures that more people can participate in the campaign and win rewards, improving the project’s exposure to a variety of retail traders.

All rewards are distributed fully automatically by a smart contract on Arbitrum network

Data, Reporting, and Tooling

During the campaign, the project will have access to a live campaign dashboard.The dashboard allows to track key campaign KPIs in real time.

KPIs include:

• Total organic volume generated

• Total prize pool spent

• Daily breakdown of organic volume generated

• Average volume per trader

• Median volume per trader

• Median of all trades

• Volume:reward ratio

• Volume chart

Example of campaign dashboard:

Budget & Payments

Item	Amount	Notes
Prize Pool	$20,000	$5,000/week x 4 weeks
Cede Hub Fees	Up to $20,000	0.5% of volume generated, capped at $5,000//week
Total	$40,000	Stablecoin (USDT or equivalent)

• Source of Funds: Treasury Council Safe

• Executor: TAO to manage payouts and STORM to manage partner coordination.

• Payment Terms: the campaign is paid fully upfront: prize pool has to be transferred to a smart contract on Arbitrum network (USDT on Arbitrum), service fee can be transferred on EVM compatible chains prior to campaign launch

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Rationale

Why Cede Hub?

• Proven delivery at scale: 160+ campaigns; $600M+ organic CEX volume across top venues.

• Case studies indicate durable lift:

  • Agridex (Gate / MEXC): $76k rewards → $34.9M organic volume (≈460× ratio) across 5 months, with average daily volume ≈**$249k**, and post-campaign stability ≈**$500k/day**.

  • Perpetual Protocol (Binance): $28.8k rewards → $21.2M organic volume (≈737×), average $758k/day; sustained $600k–$1.5M/day one month post-campaign.

  • Bubblemaps (Binance): $7k rewards → $3.46M organic volume (≈495×) in 1 week; renewed for 4 weeks.

  • SEDA (MEXC): $20k rewards → $13.27M organic volume (≈663×); average $473k/day during campaign and immediate extension to 8 more weeks due to results.

• On-chain payouts for off-chain actions provide transparency and community trust while avoiding exchange custody of prize funds.

• Listing & delisting dynamics: Competitions help hit listing KPIs and maintain healthy fully organic trading volume, while attracting new holders and amplifying announcements.

Why Now?

• TEL liquidity and discoverability on CEXs are pivotal for onboarding new users to the Telcoin ecosystem. Coordinated, time-boxed activation aligned with communications creates measurable, compounding visibility.

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Implementation Steps

1. Approval & Budgeting (Week 0): Approve this TELIP and authorize $40,000 from the Treasury Council Safe; authorize TAO to execute and convert to stablecoins as needed.

2. Partner SOW & T&Cs (Week 0–1): Finalize scope, anti-abuse parameters, eligibility, reporting cadence, and payment schedule.

3. CEX Coordination (Week 1): Confirm pair(s), API/verification flows, and calendar windows to avoid maintenance/blackouts.

4. Creative & Comms (Week 1): Prepare campaign page, rules, assets, and coordinated announcements (no price-promotional language).

5. Launch (Week 2): Competition live for 4 weeks with live leaderboard and status reports.

6. Close & Settle (≤10 biz days post): Final rewards distribution on-chain; final invoice (respecting weekly caps); deliver post-mortem and go/no-go for extension.

KPIs & Evaluation - Cedehub probably has standard behaviours here

• Primary: Qualified organic retail trading volume per week (target $1M–$2M), unique qualified traders, volume/reward ratio.

• Secondary: Day-7/Day-30 trader retention on the pair, average daily volume increase vs. 30-day pre-baseline, daily frequency of trading (Bybit KPI)

• Success Thresholds (guidance): ≥$1M/week qualified volume and ≥200× volume/reward ratio

Risk Management

• Wash trading / sybil?

  • All campaigns on Cede Hub only allow takers orders. It means that traders can not place limit orders during the competition. This prevents self trading behavior and ensures that all volume generated with the campaign is organic retail trading volume

  • Cede Hub implements sybil protection, meaning that there’s always a single KYC CEX account corresponding to a campaign participant

  • During the campaign all users use their personal CEX accounts.

• Regulatory/ToS?

  • Cede Hub trading competitions are compliant and welcomed by all CEX, as they only bring organic retail trading volume.

• Reputation? - potential effect on TEL optics?

• Operational -

  • All operations related to the campaign are fully handled by Cede Hub, including but not limited to:

    • Campaign page setup and ruleset configuration

    • Liquidity monitoring and alignment with the market maker

    • Campaign performance monitoring and ruleset adjustments based on KPIs

    • Community management and feedback collection

    • Reward distribution

    • Ensuring fair participation between traders

    • Reporting and data analytics

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Requested Action

• Approve a budget of $40,000 from the Treasury Council Safe for a 4-week TEL trading competition on Bybit delivered by Cede Hub with on-chain rewards.

• Authorize TAO to execute partner agreements, manage payments (stablecoins), coordinate comms, and deliver reporting to the Councils.

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[brozee]

This is a really strong proposal — love that it combines a proven partner (Cede Hub) with tangible, on-chain transparency for rewards. The case studies you highlighted make a clear case that these competitions can drive lasting CEX volume while amplifying visibility around upcoming announcements.

A couple of questions that come to mind:

• Do we have alignment already with Bybit’s liquidity providers/market makers to make sure spreads and depth are dialed in before launch?

• How will the campaign messaging be coordinated with other Telcoin announcements during that period so the impact compounds?

• Post-campaign, do we have benchmarks in mind for what would be considered “sticky” volume and retention on Bybit, versus just temporary activity?

Overall, I think this is a smart way to boost TEL optics while rewarding real traders while bringing exposure during a crucial quarter. Excited to see how this develops.

[MrBraun]

I would like to see Storm complete more marketing- like the community library- before we move onto another idea that costs more money. I am increasingly uninterested in paying people to behave in their own self-interest. If people want to buy the tel token, they should buy it. The association is not responsible for paying people to trade.

[AKolere]

Agreed. More focus on marketing needed.

Storm now has their hands in marketing (underwhelmed so far), accounting, and now proposing Tel spend more money for another company Storm deals with(operations).

Objectively from the outside looking in not a good look and seems like a slow leak.

I think results need to be measurable & proven prior to allowing any additional access and funding to Storm.

[brozee]

To be clear, the proposal is not a storm-owned company, just an affiliate/partner.

[STORM_Partners]

Hey brozee, followed with Cede Hub for answers to your questions.

1. Cede Hub will sync with TEL’s MM (or provide guidelines in text, so TEL team can pass it themselves) to make sure liquidity is set up in an optimal way for the campaign.

2. Cede Hub will make an announcement on their social profiles. STORM will integrate the campaigns into the other growth projects we are working: DeFi campaigns and social media campaigns for the competition.

3. Overall reporting is mostly aimed at data during the campaign, but we can ofc measure trading volume post campaign. Although it could be subject to market conditions, changes in liquidity setup and other factors outside of our control.

And they will be present to answer any additional questions that come up.

[STORM_Partners]

Take a look at our marketing roadmap, open up the project cards and dive into what we’re doing.
Happy to accept any concrete suggestions you have as we are all in this together.

The community library we are working but don’t measure our progress based on it. It’s not a part of our mandate, not something the Telcoin Association leadership team has asked us to work on. It was more just something we thought would be cool to do. The first library wasn’t where we needed it to be quality-wise so we are slowly, when time allows, improving it.

The AI workspace that works for you. | Notion

[STORM_Partners]

Any concrete feedback we can work with is always appreciated. “Underwhelmed,” I can’t do much with.

Before proposing marketing motions ensure you have an understanding of Telcoin Association, Telcoin Holdings and what we can and can’t do marketing wise.

[STORM_Partners]

True. Not a STORM initiative. We are not affiliates or partners nor gaining any compensation. We can vouch for Cede Hub as a company since we have worked together in the past and both founders have been in each other’s network for awhile.

This was simply a recognition that trading volume is a key element of growth. Important for investor sentiment and strengthening negotiations with exchanges.

[brozee]

Thank you for the clarity here!

I agree that trading volume is one of the primary keys for growth - both from investor sentiment and exchange negotiations.

[Jay]

Hey you guys have given examples showing us what I’m assuming are the greatest results for cede’s trading contest. The average seems to be under $1m volume generated per a week. What are some on the low end results that you guys have seen? Tough to agree to added sell pressure to gamble on a small uptick in volume for a month. Also in regards to the community library, “not being where you wanted it to be” , as a marketing firm how did everyone say okay this is acceptable? Respectfully, that was a poor effort.

[brozee]

Re: marketing - please keep this thread focused on the proposal. Cede is not a storm company and do not have any affiliation other than as a vendor with Cede.

[STORM_Partners]

The volume generated with campaigns is directly influenced by three key factors: exchange fees, liquidity, and prize pool size.

*** Exchange fees:** Higher trading fees reduce trader profitability and, as the result, total volume. For context, KuCoin’s fee is around 0.3%, while MEXC is 0.05% and Bybit about 0.1%. Lower fees = higher trader profitability = more volume.

*** Liquidity:** When market makers provide tight spreads and deep order books during the campaign, traders experience minimal slippage, remain profitable, and naturally trade more. Platforms like Bybit and Binance maintain consistently strong liquidity (simply because it’s required on their side), which is why we typically see higher volume ranges there.

*** Prize pool:** The reward budget directly dictates trader participation and total volume. We launched many campaigns with a prize pool of $3k/week and indeed they generate roughly $1M/week of organic volume.

Larger pools of $5k–$10k/week consistently deliver exponentially higher performance.

As for sell pressure - traders can’t sell tokens they didn’t buy first. This means that at worst, campaigns are delta-neutral.

After analyzing trading data from 170+ campaigns, we’ve seen no evidence of our competitions causing negative price action.

And of course expected volume range in the campaign proposal is always based on our experience launching more than 170 campaigns across all major CEXes

Recent campaign launched with $CORN on Bybit with identical prize pool ($5k/week) consistently generates more than $1.5M/week of organic volume and does not create any negative impact on the price.

Blue box on the screenshot is the campaign

[Jay]

Got it, idt anyone thinks they are affiliated with cede.

[Jay]

Sell pressure meaning when we pay out 40k worth of tel recipients will most likely be selling it, usually see a sell off after we pay for code audits etc. what type of volume is produced on a low performing campaign?