X (Twitter) Gold Checkmark Verification Proposal
Abstract:
Upgrade the Telcoin Association’s X (formerly Twitter) account to Verified Organizations Basic tier with gold checkmark to enhance community trust, combat impersonation attacks, and leverage advertising credits for cost-effective marketing.
Specification:
Verified Organizations Basic Tier ($200/month):
-
Gold checkmark verification badge for enhanced credibility
-
$200 monthly advertising credits (effectively making the service cost-neutral)
-
Priority customer support from X
-
Access to X Hiring platform for job postings
-
Premium+ membership benefits including Grok AI access
-
Enhanced brand protection against impersonation
Reference: Full details available at: https://help.x.com/en/using-x/verified-organizations
Rationale:
Security Incident: A recent copycat scammer account has emerged using a blue checkmark and mimicking our branding to deceive community members. This impersonation poses direct risks to our users and brand reputation.
Trust Enhancement: The Basic plan includes benefits like ad credits equal to the subscription fee, priority support from X, and access to the X Hiring platform for job postings. The gold checkmark provides superior verification compared to our current blue checkmark, clearly distinguishing official association accounts from imposters.
Cost Neutrality: Verified Organizations Basic monthly subscribers receive a $200 in ads credit every 30 days for a limited period of time. The monthly advertising credits equal the subscription cost, making this upgrade essentially free while providing enhanced legitimacy.
Community Safety: Gold verification makes it significantly more difficult for scammers to create convincing impersonation accounts, protecting our community from fraudulent schemes and maintaining trust in official communications.
Marketing Efficiency: The included ad credits can be strategically deployed for:
-
Promoting important announcements and updates
-
Boosting community engagement during key events
-
Reaching new audiences interested in Telcoin’s mission
-
Supporting ecosystem partnerships and initiatives
Implementation:
-
Immediate Enrollment: Subscribe to Verified Organizations Basic tier via X platform
-
Account Verification: Complete organizational verification process with required documentation
-
Marketing Integration: Develop strategy for utilizing monthly $200 ad credits
-
Community Communication: Announce upgrade to community with clear messaging about enhanced security
-
Monitor Impact: Track engagement metrics and community feedback post-implementation
Risk Mitigation:
Impersonation Protection: Gold checkmark creates higher barrier to entry for scammers compared to blue checkmarks, which can be easily obtained by individuals.
Brand Consistency: Official gold verification ensures consistent brand representation across all X interactions and prevents confusion with unofficial accounts.
Ongoing Monitoring: Maintain vigilance for new impersonation attempts and report suspicious accounts to X support through priority channels.
Investment Analysis:
-
Monthly Cost: $200
-
Monthly Ad Credits Received: $200
-
Net Cost: $0 (cost-neutral with advertising benefits)
-
Additional Value: Enhanced security, priority support, hiring platform access
-
ROI: Improved brand protection, community trust, and marketing reach at zero net cost
Success Metrics:
-
Reduction in community reports of impersonation accounts
-
Increased engagement rates on promoted content using ad credits
-
Enhanced brand recognition and trust metrics
-
Improved response times from X support when needed
-
Community feedback on enhanced security measures
Cost and Funding:
-
$2k USD annually (reoccurring)
-
Funded via Platform Council safe under the TIP general improvements guidelines
-
To be included in yearly budget, cancellable via TIP


